






The Fairtrade Foundation has licensed over 3,000 Fairtrade certified products for sale through retail and catering outlets in the UK. The UK market is doubling in value every 2 years, and in 2007 reached an estimated retail value of £493 million. The UK is one of the world’s leading Fairtrade markets, with more products and more awareness of Fairtrade than anywhere else. Around 20% of roast and ground coffee, and 20% of bananas sold in the UK are now Fairtrade.Whatever the price of the product on the shelf, only the FAIRTRADE Mark ensures that the producers have received what has been agreed to be a fairer price, as well as the social premiums to invest in the future of their communities. The Fairtrade price applies at the point where the producer organisation sells to the next person in the supply chain (usually an exporter or importer). It is not calculated as a proportion of the final retail price, which is negotiated between the product manufacturer and the retailer.


Fairtrade bananas are the best selling Fairtrade product with sales topping £150m, an increase of 130%. 1 in 4 bananas sold are now Fairtrade and we eat 3m Fairtrade bananas a day.
Fairtrade coffee sales rose 24% to over £117m
Items made with Fairtrade certified cotton increased from over half a million to just under 9.5m units.
Fairtrade tea rose 24% to just over £30m. And recent commercial developments mean Fairtrade tea should account for a tenth of tea sold in the UK by the end of 2008.
Fairtrade Sales data (2007)